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Inbound Marketing & Automation

Inbound Marketing and Marketing Automation Services

Past experience sending email blast after email blast to your entire contact list hoping something sticks? Or, even better, “Please remove me from this list” Effective Inbound Marketing has evolved. And chances are you’re under or incorrectly utilizing your contact and audience list, further disconnecting you from prospective buyers.

Our inbound, online marketing strategies draw customers to your products or services through original blogs, social media post, white papers, user guides, and search engine optimization. With the end goal of attracting customers through content and interactions that are designed to address the problems, needs, and pain points of your target personas. to potential customers, rather than interruptive marketing techniques.

Campaigns are designed, implemented and managed on Marketing Automation Platforms that replace repetitive manual processes with automated solutions, such as sending emails, scheduling social media posts, setting blog publish times, creating workflows, and most importantly, setting action driven touches.

01. Attract

Attracting customers is the first step in the inbound marketing methodology. At this initial marketing stage, we present our targeted audience with the right content at the right time. The goal is to grab their attention

02. Convert

Once a highly qualified prospect is engaged, our goal is to convert them into a lead. We need their buy-in to give us the who and why. Our team can accomplish this by creating compelling, relatable, shareable and useable content in exchange.

03. Close

The closing stage is where leads are transformed into customers. At this later marketing stage, specific marketing tools such as marketing automation, lead nurturing, and social media monitoring are utilized to ensure your sales team is informed and up to date on why their prospects are engaging in what content.

04. Delight

Our Inbound strategies have two parts, attracting new customers and maintaining our existing.  This means that even after a lead is closed, they still must be engaged through dynamic content, social media, and action based marketing. We want to continue the value-add even after the sale.